Three More Reasons Wedding Venues Should be Checking Google Analytics

Diving right in!

Website Speed Analysis:

Slow-loading websites can deter users and negatively impact conversations. Google Analytics offers website speed analysis, indicating load times for various pages. Wedding venues can identify areas for improvement to enhance the overall user experience.

There are so many reasons why your website could be running slow and having access to this free information gives you the power to fix it before your couples and potential couples have even noticed. Sometimes venues forget that when they book a couple, once they tell their family, EVERYONE is going to your website to see where the wedding is happening! You want their first impression to be as amazing as the couples’ first impression when they toured. A poor website makes for a lot of lost potential with word-of-mouth marketing.

Monitoring Social Media Impact:

If a wedding venue has an active social media presence, Google Analytics can track the impact of social media referrals. It shows which social media platforms drive the most traffic, conversations, and engagement, helping venues gauge the effectiveness of their social media efforts.

Again, free information. You are spending time and money on your social media and there is no reason that those efforts should not be tracked and measured. A large amount of insights that can come from comparing your social media efforts to how people are actually interacting with the content beyond the social media platforms themselves.

Benchmarking & Goal Setting:

Google Analytics allows wedding venues to set goals and benchmark their performance against industry standards. They can compare their website performance matrix to similar businesses and identify areas where they excel or need improvement, aiding and setting realistic goals for growth.

You don’t know what you don’t measure. Stay tuned and follow our social media for more to come about benchmarking and how easy this is to set up and gather meaureable data.

If you read our last blog, then you know the drill so let’s dive right into some examples.

 

Example One: Information from Google Analytics

  • The bounce rate for your about us page is increasing 
  • The load time is too long on your about us page

 

This one is pretty straightforward, which is nice right!? Your bounce rate is increasing and this time you are 90% sure you know why considering the load time is too long. 

 

Let’s fix this:

  • Contact who manages your website and ask them to please look into and resolve the issue.
  • Make sure your images are optimized for your website. This can help ensure that photos are not too large and do not “weigh down” a page.
  • Use cashing to reduce the server load. 
  • Implement lazy loading so that images do not load until the viewer scrolls more on that page.

Example Two: Information from Google Analytics 

  • Your Instagram page is leading the most people to your website home page
  • Your Youtube channel has the most engagement and leads the most people to your e-course page

 

This is a fun one because each of these on their own is different than having these two facts at the same time. If your goal with Instagram is to have people come to your website to learn more about your services or go to your blog, you are doing great. Your strategy is successful from this specific standpoint so fine-tune and tweak but no major changes are needed. 

 

If your Youtube channel has more engagement than your Instagram, then I hope your goals are something similar to the following:

  • Concentrating a chunk of time and energy into quality long from video production.
  • Notifications for all comments are on and comments are being answered/acknowledged (as they should be on all platforms!)
  • Your blog and/or website are funneling people to your YouTube channel asking them to engage with this content. 
  • Breaking long-form content into short-form content to drive people from other platforms to Youtube to the full-length video.
  • Driving potential customers from full-length videos to your direct e-course landing page.

 

If those were not your goals, it’s time to change your Youtube strategy to align with a result that makes sense for the goals you are working towards.

Google Analytics is a robust tool that can help any wedding venue grow, if you are willing to invest the time, in the beginning, to set it up and learn how to interpret the data. You can get as fancy as you want with GA4, but here we wanted to provide some basic knowledge that any venue can add to its digital marketing toolbox. 

If you find yourself getting frustrated and want these tools but do not want to set it up yourself, set up a consultation today! Schedule here with our partner, Hourglass Marketing. 

See you next time!